When it comes to product content, first impressions are crucial. Furthermore, content should be viewed as a powerful symbiosis between design and information. These two pillars must work together: the ideal eCommerce website or app must be visually appealing while also displaying all critical information in a balanced, exact, up-to-date, and error-free manner.
For the ultimate eCommerce site design, this is the magical marriage of website designer in surrey and content:
Personalization + Information + Clarity + Fun
E-commerce web design should provide consumers with everything they need, as well as some interactivity, similar to the traditional experience of looking for and picking up things in a physical store.
A website has only a few seconds to entice consumers to buy your stuff. We’re talking about a matter of seconds, perhaps 5… or even 3!
What will you do with those precious three seconds?
– Give them everything you’ve got! Suggestions for enhancing the user experience –
The e-commerce twins, content and design
Spending a lot of time and effort on your e-commerce website design is the greatest approach to keep the user’s attention from the start.
The very first step should be to organize and update product information across all of your sales channels. Marketers can no longer work without specialist software such as a DAM system (Digital Asset Management), which keeps track of all visual and text resources, and a PIM system (Product Information Management), which automates product data synchronization. (Spoiler alert: at Sales Layer, we merge both systems into a single source – find out more here!) You can focus on your website design once your product content is under control.
– PIM vs. DAM: Which do you need (and how do you combine them both)?
Key components of e-commerce web design
As an e-commerce marketer or designer, your first responsibility should be to remember that clients’ tastes change all the time and that trends aren’t just fads. A smart online store adapts to the seasons and evolves over time, integrating new design concepts based on user behavior data. Some basic guidelines are related to how our eyes read and evaluate any screen, but user experience should not appear overly researched or cold, and it should demonstrate the emotional value that the business wishes to be associated with.
These are the essential guidelines for creating a flawless e-commerce website design:
- Clarity and sharpness: The design should be built with an emphasis on sight and touch, with easy-to-interact features on mobile screens.
- Wallpapers: In eCommerce, neutral or pure white wallpapers are the most successful.
- Crucial colors: You can use a corporate palette, but the colors must be consistent and noticeable, especially in key sections (like buttons and CTAs).
- Structure of elements: The user’s most significant content elements should always be at the top of the page: a name, a highlighted image, the price, the ‘Buy’ button, shipping costs, and delivery times.
- Prioritize your data: You must distinguish between general descriptions and technical specifics (more suitable as bullet points). It’s also vital to highlight different types of information depending on the product: size charts for clothing, assembly instructions for furniture, and video tutorials for beauty goods, for example.
- Consistency: Product information and design aspects must be consistent across pages and channels, which is why e-commerce design requires synchronization and automation of content management. To avoid visual disorder, use the same colors, typefaces, and image formats.
- Photo gallery: Image galleries must feature high-quality, consistent photos in all product pages, with the same formats. You should provide a variety of viewing alternatives, such as thumbnail galleries or larger photos. The integration of the product’s primary photograph with the background is a new trend that makes it appear as if the product is floating on the page.
- Interactive elements: Visual support is necessary to display and explain items through animations, unique comparisons, an exciting banner, or by allowing the user to interact with the product by changing the color of a car, the strap of a watch, the floor of a room, and so on.
Pop-up windows with promotions, newsletter subscriptions, or reminders should not display too frequently on your website, as they might distract users, and pop-ups are frequently perceived as spam.
Make options to add the product to a wishlist and share it on social media available as secondary buttons. Make an effort to stand out on social media by coming up with unique ideas, such as proposing a distinct hashtag for your product.
Simple reviews: Rather of verbose words that frequently develop into rants, it’s better to let consumers rate your products with stars and concise thoughts. Users will have to be more concise, and your product pages will be more visually appealing.
Seasonal design: Take advantage of any occasion to give your product pages a boost of individuality. Christmas, Halloween, Easter, and Summer Sales are just a few examples. Any occasion provides a unique opportunity to update your design, demonstrate your attention to detail, and introduce specials that entice people to visit and buy.
– Where it all starts: How to create the ideal e-commerce landing page –
In any e-commerce web design, content and design should always go hand in hand. Although the sort of emphasized information and resources will differ depending on your product area, the fundamentals should not be disregarded.
Also, keep in mind that web design never sleeps: don’t be scared to take risks or try out the latest technological advancements. If you want to maintain your e-commerce design current and ready to persuade users who are becoming more demanding every day, this is the best method.